1964 thru 1967 • The Haight, San Francisco ~ Viewing the world through the plate glass windows of Sprouse-Reitz, I seldom ventured out of the store and Dad didn’t want me wandering the streets. When you have no sense of direction and are born in a box as my sister Betty claims I was, I figured it was best to stay inside anyway. Whatever ambled in that store was my sum total experience of the larger world, and I was fascinated. In the early sixties, the Haight was a middle-class white neighborhood with a smaller community of Negro families. Over the next couple of years many of the whites left and more blacks moved in. The black families moved away when the gays took over, then the transvestites and transsexuals came, then the hippies, then the drug addicts, then the black-gay-transvestite-drug addicts. My father managed the Sprouse-Reitz store from 1954 until it closed in 1968; dime stores didn’t do well in that grittier climate. Wrong stock.
My father was straight, white, middle class, Catholic, and German, and he treated his customers with the utmost respect—unless he saw them stealing. Sometimes the old Russian woman would stuff things in her skirt and he’d make her put everything back, then quietly escort her out. However, if it happened to be a young black kid, he’d grab him by the scruff of the neck and seat of his pants and dropkick him out the storefront door, muttering “goddam little pick-a-ninny.” I always worried an older brother would come back and break Dad’s legs, or at the very least, his windows.
In the summer of 1965, thousands of runaway middle-class kids joined the flower-power phenomenon erupting in San Francisco, seeing a whole new world through granny glasses and windowpane acid. The hippies swapped flowers, love, and sex for peyote, mushrooms, and mescaline. Teenagers from Des Moines, Dayton, and Duluth tripped on purple haze and orange sunshine, joining the spiral dance.
Then came 1967 and the Summer of Love. My dad hated shoplifters, abhorred riffraff, and detested hippies with their light fingers, dirty long hair, and love beads. They came in mainly to steal ribbon, gum, and balloons. They didn’t bathe, didn’t shave, and didn’t work. They smoked pot and dropped acid. They engaged in open sexual behavior. On a cosmic peace train, they wanted to stop the war, stoned on love, love, love. The boys in their Nehru jackets, tie-dyed shirts and paisley bell-bottoms and the girls in their flowing skirts, patched jeans, and braless tops represented everything my father stood against. My father hated the Summer of Love.
Kids often slept in front of his store. Dad stepped around them in the early morning fog to open up, muttering, “Goddam good-for-nothin’ dirty hippies.” After mopping the floors, he’d throw the bucket of raunchy cold mop-water on the young runaways sleeping against his red storefront. Later in the day he’d take his big push broom and sweep them off the sidewalk as they loitered in the slim rays of the sun.
A policeman tried to stop him once. “You can’t do that, Mr. Clemens,” he said, holding his hand up to halt my father.
“When I see shit,” Dad retorted, “I sweep it in the gutter where it belongs.” With a final push, he turned on his heel back into the store. I pretended I’d never seen him before.
to be continued…
© 2018. Catherine Sevenau.
All rights reserved.
Bruce Reid says
My first trip to Haight Ashbury was the summer of 1967 with classmate Bob Allison’s cousin, Dusty Heller. We drove up in his top-down MGB all the way on Highway 1 with a stop in Carmel to spend the night with one of Dusty’s USC friends. I was charged a quarter when I asked the first hippie I saw to pose for a photo. I would have given him a buck. I had never seen a guy with butt-length hair. I bought beads in a shop and when giving them as a present to a Catholic girl in La Habra said they were “blessed by the hippies.” The relationship did not last.
Catherine Sevenau says
It was probably right in front of my dad’s five and dime! Who knew! We probably missed one another by the swing of two glass doors. That was my last summer on Haight Street
Gordon Clemens says
You should mention the parade of tour buses coming every day to see Haight/Asbury. It was one of the most popular tourist attractions in San Francisco. Dad did not get any business from the tourists so he did not like them or the hippies. He liked the five & dime Sprouse Reitz in South San Francisco much more. When I attended Ohio University (1955-56) my home address was 1644 Haight St., SF as it was the only address I had in California.
Jim Chatfield says
1966-1969 I was stationed at Hamilton AFB, CA and lived in Petaluma. Every time we had visitors come to visit they all wanted to drive around San Francisco and see the hippie area. When we took my mother for a drive thru there I bought a paper and Mom died laughing at the advertisements.
Jean McQuady says
Guess I didn’t venture to this part of town while I worked for Western Greyhound Lines at Fremont and Market. Things have certainly changed.