Catherine Sevenau

Opener of doors, teller of tales, family scribe.

  • Email
  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • YouTube
  • Home
  • Genealogy
  • Memoir Serial
  • Behind Doors/book
    • Blog
    • Purchase
  • Queen Bee/Book
    • Purchase
  • Kudos
  • Events
  • Author
  • Contact
You are here: Home / THROUGH ANY GIVEN DOOR (web serial) / Web Serial: Part III, Home Movies / La Habra, San Francisco, San Jose 1958-1968 / 3.18 Gus the Helms Man

3.18 Gus the Helms Man

August 17, 2018 By Catherine Sevenau

1960 • La Habra ~ The Fuller Brush man, the Good Humor man, and the Helms man were regulars in our neighborhood. I loved the Helms man. I loved anybody who brought food around. Bow-tied Gus Gustavito drove slowly up our street, a distinctive hoot-hoot tooting his daily arrival. His mustard-yellow 1962 Chevy panel truck had an awning that swung open and arched over the rear doors. Sliding out his wooden shelves, he displayed his wares: jelly doughnuts, glazed twists, crullers, cream-puffs, sugar cookies, brownies, fresh baked Olympic bread, and aluminum pans of chocolate frosted single-layer cakes (my favorite). He knew all of our names, pinched our cheeks, and chuckled, “Howyadothismornin?” shaking them hard enough to loosen our cheeks from our gums. We’d race to the truck, our palms protecting our faces.

Randy, Cathy, Debbie, taken in August 1960

The Good Humor truck was the other regular on the block. We heard him as soon as he turned our corner on Verdugo, his distinctive calliope music sounding from his roof, calling us out our front doors to chase him down the street until he had a small crowd hopping barefoot on the hot asphalt, our coins jingling in our pockets.

The Foremost trailer, a traveling photography studio, rolled up twice a year and parked at the end of the street. The kids in the neighborhood were scrubbed and shined for sittings. The photographer and his assistant cupped our chins, turned our cheeks, and tilted our heads to shutter snap, advance, and shutter snap again. Three weeks later proofs arrived in the mail, documentation of happy children on that year’s calendar.

to be continued…

© 2018. Catherine Sevenau.
All rights reserved.

Share this:

  • Share
  • Share on Tumblr
  • Pocket
  • Click to share on Reddit (Opens in new window) Reddit
  • Tweet

Like this:

Like Loading...

Comments

  1. Jim Chatfield says

    August 17, 2018 at 11:38 am

    You were a cute young lady Cathy. Bet you broke all the boys hearts.

  2. Barbara Jacobsen says

    August 17, 2018 at 10:12 am

    You look like the classical American family! Ha!

Through Any Given Door

Web Serial

Blog Sign-up

Through Any Given Door

  • Web Serial: Part I, Faded Snapshots
    • Complete Part I
    • 1. Front Matter
      • 0.i Teller of Tales, Family Line
      • 0.ii Ded, Billet-Doux, Credits, ToC
      • 0.iii Prologue
    • 2. Sonora 1943-1947
    • 3. Sonora 1948-1953
    • 4. History and Backstory
  • Web Serial: Part II, Torn Pictures
    • Complete Part II, sans photos
    • 1. San Jose, San Francisco 1954-1957
    • 2. Hawaii 1957-1958
  • Web Serial: Part III, Home Movies
    • Complete Part III, sans photos
    • La Habra, San Francisco, San Jose 1958-1968
    • Post Memoir Sketches
  • Through Any Given Door, Part I (in full)

Web Serial: Part III, Home Movies

Post Memoir Sketches in full

4.10 Larry’s Later Life

4.09 Lore, Libel and Lies

4.08 Cutty Sark and Carleen

4.07 Final Migration

4.06 I Must Have Lied

4.05 My Sister Liz

4.04 Elegy to My Father

4.03 Letter from Liz

4.02 Letters From Claudia

4.01 Unleashing the Flying Monkeys

Through Any Given Door, Part III (in full)

3.46 Sin and Prayer

3.45 A Kind of Holiness

3.44 No Flowers

3.43 Rainbows and Red Devils

3.42 Positively Haight Street

3.41 Killing Time

3.40 A Full Mass

3.39 “Oh Yeah?”

3.38 Homesick

3.37 Summer in Europe

3.36 Leaving the Hive

3.35 Riverside Campground, Big Sur

3.34 La Habra High (part 2)

3.33 La Habra High 1961-1966 (part 1)

3.32 Riffraff and Hippies

3.31 Quit Gawking

3.30 It’s Not Fair!

3.29 The Sunset

3.28 A Longer Scorecard

3.27 Sweeney’s Candy Shop

3.26 1644 Haight Street, 1960

3.25 “Listen, Dearie”

3.24 The Hillman Minx

3.23 Purgatory

3.22 “You Writin’ a Book?”

3.21 “Chu-uck”

3.20 Simon Legree

3.19 The Furies

3.18 Gus the Helms Man

3.17 Queen of Hearts

3.16 Smoke Gets in Your Eyes 1960s

3.15 Beach Camping

3.14 Waiting, Waiting, Waiting

3.13 Jesus, Mary, and Joseph

3.12 Chutes and Ladders

3.11 Sunday Drives

3.10 Tie Pin and Cufflinks

3.09 The Amana

3.08 KRLA and KHJ

3.07 Saving Grace

3.06 My 1954 plain

3.04 Nana

3.03 Sierra Vista School 1958

3.05 A Mother’s Instinct 1959

3.02 Orange Groves and Crackerboxes

3.01 La Habra 1958

Copyright © 2025 Catherine Sevenau. All rights reserved. · Log in

%d